The North America dietary supplements market continues to thrive as consumers prioritize preventive healthcare and active lifestyles. Vitamins, minerals, probiotics, and herbal supplements are witnessing steady demand across all age groups.

Post-pandemic awareness has spurred interest in immunity-boosting and plant-based supplements. The market also benefits from e-commerce expansion, subscription models, and personalized nutrition services.

Strict regulatory standards in the U.S. and Canada ensure quality and transparency, while innovations in gummy and liquid formulations enhance consumer appeal.



As wellness becomes a way of life, the dietary supplements market in North America is set for sustained growth — combining science, technology, and lifestyle integration.