Every successful campaign is built on data.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />This is how to accurately measure how well your TikTok ads are doing.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Important Numbers to Keep an Eye On<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Impressions: The number of times your ad was seen.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />The Click-Through Rate (CTR) is the number of clicks divided by the number of impressions.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Conversion Rate: The number of people who did what you wanted them to do (like buy something or sign up).<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />The engagement rate is the number of likes, comments, and shares per view.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Cost Per Result: How well your budget gets you results.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />How to Look at Data<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Look for patterns. Which creative works get the most attention? What time of day gets the most conversions?<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Change your bids, targeting, or content as needed.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Try A/B Testing<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Try out different versions of your ads to see which ones work best for your audience. Small changes in the visuals, sound, or copy can have a big effect on how well they work.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Mix analytics with creativity-<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Don't just look at the numbers. Brands that mix data insights with storytelling always win.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Work with experts-<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Social Media Infinity gives you detailed analytics and monthly reports so you can see how much progress you've made and how much money you've made.<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />The End<br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" /><br style="box-sizing: border-box; color: rgba(0, 0, 0, 0.87); font-family: 'Open Sans', Tahoma; font-size: 16px;" />Things that are measured get better. Your brand can grow faster and smarter if you understand your TikTok ad metrics and act on them.