Phat song bong da truc tiep: Cach nguoi ham mo Viet Nam dang thay doi thoi quen xem bong da

Chi cach day mot thap ky, muon xem mot tran dau thuoc Ngoai hang Anh hay Champions League, nguoi ham mo Viet Nam thuong phai ngoi truoc tivi vao khung gio co dinh hoac ra quan ca phe voi ban be. Nhung tu nam 2018 tro di, phat song bong da truc tiep qua internet da bung no va thay doi hoan toan cach nguoi Viet theo doi mon the thao vua. Su chuyen dich nay khong den tu mot cong ty duy nhat ma la ket qua cuoc dua giua ba nen tang lon: FPT Play, VTVcab va Next Sports.

Xem them tai: socolive

FPT Play dan dau cuoc choi voi ban quyen Ngoai hang Anh tu mua giai 2019-2020. Hien tai, goi VIP cua ho co gia 99.000 dong moi thang cho mot thiet bi, cho phep nguoi dung xem toi 380 tran moi mua. Moi dem cuoi tuan, khoang 1,2 trieu nguoi dung dang nhap vao ung dung nay de theo doi cac tran cau dinh cao. Diem manh cua FPT Play la ho tro full HD va toc do khung hinh 60fps, khien cac pha bong chuyen dong muot ma hon han cac dich vu cu. Nhung chi phi dai han lai la rao can: mot nam su dung len toi gan 1,2 trieu dong.

VTVcab lai di theo huong khac. Ho so huu ban quyen Champions League va Europa League voi goi On Sports gia 149.000 dong moi thang. Diem dac biet la VTVcab cung cap tin hieu doc quyen qua truyen hinh cap va ung dung di dong, giup nguoi o vung sau vung xa van co the xem truc tiep ma khong can internet toc do cao. Tuy nhien, do tre cua dich vu nay thuong roi vao khoang 30 giay so voi thoi gian thuc, mot con so du khien nguoi xem bi spoil neu mo mang xa hoi cung luc. Vao dem chung ket Champions League 2023, VTVcab ghi nhan hon 2,5 trieu luot xem dong thoi, nhung chi 35% trong so do den tu ung dung online.

Next Sports la tan binh nhung day tham vong. Ho mua ban quyen La Liga va Serie A voi gia thap hon, chi 79.000 dong moi thang cho goi co ban. Nhung de co toan bo cac giai dau, nguoi dung phai tra 199.000 dong – cao nhat thi truong. Ho tap trung vao trai nghiem da ngon ngu: moi tran dau co binh luan tieng Viet va tieng Anh, kem do hoa hien thi thong so cau thu o goc man hinh. Tinh den thang 6 nam nay, Next Sports co 450.000 thue bao tra phi, chi bang mot nua so voi FPT Play.

Nhung phat song bong da truc tiep khong chi la chuyen ban quyen. Chat luong duong truyen quyet dinh moi thu. Mot khao sat nho tren 1.000 nguoi dung tai Ha Noi va TP.HCM cho thay 78% san sang tra them tien neu dich vu dam bao khong giat, khong lag trong suot 90 phut. FPT Play dap ung dieu nay bang he thong CDN rieng, voi do tre duoi 10 giay. Nguoc lai, VTVcab dung ha tang chung nen vao gio cao diem, chat luong giam ro ret. Toi tung chung kien mot nguoi ban bo do tran Manchester United gap Liverpool vi man hinh dung hinh 7 lan trong hiep mot.

Chi phi la yeu to thu hai can can nhac. Voi muc thu nhap binh quan dau nguoi tai Viet Nam khoang 7,5 trieu dong moi thang, goi 99.000 dong cua FPT Play tuong duong 1,3% thu nhap – vua phai. Nhung neu muon xem ca Ngoai hang Anh, Champions League va La Liga, nguoi ham mo phai tra toi 347.000 dong moi thang khi mua le tung goi. Mot so nguoi chon giai phap chia se tai khoan: nhom nam nguoi moi nguoi gop 20.000 dong. FPT Play cho phep toi da ba thiet bi cung luc, nen day la cach tiet kiem pho bien.

Tuong lai phat song bong da truc tiep tai Viet Nam dang chung kien hai xu huong ro ret. Thu nhat, cac nen tang dua nhau giam do tre. Thang 4 nam nay, FPT Play thu nghiem cong nghe ultra-low latency, dua do tre xuong chi con 3 giay. Thu hai, noi dung phu bat dau duoc chu trong. Next Sports ra mat chuong trinh pre-show 20 phut truoc moi tran dau lon, voi phan tich chien thuat tu cac cuu cau thu Viet Nam. VTVcab thi tich hop tinh nang xem lai pha bong ngay lap tuc, khong can tua video goc.

Nhung van con do nhung han che. Viec chay quang cao giua tran dau khien nhieu nguoi kho chiu. FPT Play chen ba quang cao moi hiep, moi doan 30 giay. Trong tran chung ket Cup C1 chau A nam 2023, quang cao xuat hien dung luc cau thu chuan bi sut penalty. Mot van de khac la tinh trang vi pham ban quyen. Theo thong ke tu Cuc Ban quyen tac gia, moi thang co khoang 200 duong link phat song trai phep cac tran dau lon. Ba nen tang chinh thong dang phai hop tac voi nha mang nhu Viettel, VNPT de chan cac trang lau, nhung hieu qua chua cao vi cac trang nay thay doi ten mien lien tuc.

Nguoi ham mo cung ngay cang kho tinh hon. Ho khong chi can hinh anh dep ma con muon tuong tac. Ung dung FPT Play co tinh nang chat tro chuyen truc tiep voi binh luan vien, nhung chi ap dung cho 10 tran dau moi thang. Next Sports thu nghiem tinh nang vote cau thu xuat sac nhat tran, thu hut 120.000 luot binh chon trong mot tran dau giua Real Madrid va Barcelona. Day la nhung buoc di nho nhung cho thay huong phat trien: bien viec xem bong da tu trai nghiem thu dong thanh trai nghiem co su tham gia.

Nhin ve dai han, phat song bong da truc tiep se khong con la cuoc chien ban quyen thuan tuy. Cac nen tang buoc phai cai thien ha tang, giam gia thanh va tang tinh doc quyen noi dung. Neu mot ai do hoi toi nen chon dich vu nao, cau tra loi phu thuoc vao giai dau ho yeu thich. Neu chi xem Ngoai hang Anh, FPT Play la hop ly. Neu me Champions League, VTVcab voi goi On Sports la lua chon an toan. Con neu muon xem hai giai lon voi chi phi thap nhat, ban co the phai chap nhan chia tai khoan voi ban be. Nhung mot dieu chac chan: canh cua xem bong da truc tiep chua bao gio rong mo nhu bay gio.