What Is a Keyword Stuffing Service?

A keyword stuffing service is a shady SEO practice where a content provider overloads a webpage with stuffing service in an attempt to manipulate search engine rankings. It may sound like a quick way to rank higher on Google—but in reality, it’s a tactic that can seriously harm your website.



Keyword stuffing services promise fast SEO gains, but the results are often short-lived and lead to penalties from search engines like Google.



What Does Keyword Stuffing Look Like?

Examples of keyword stuffing include:



Unnatural repetition of target keywords

Example: “Buy cheap running shoes. Our cheap running shoes are the best cheap running shoes online.”



Hidden text (white text on white background) filled with keywords



Listing random keywords unrelated to the actual content



Overloading metadata with the same keywords



Why You Should Avoid Keyword Stuffing Services

Here’s why hiring a keyword stuffing service is bad for your business and SEO:



1.