<p dir="ltr">Hi everyone,

<p dir="ltr">I keep seeing conflicting advice about page speed, so I'd like to hear what has worked for other people.

<p dir="ltr">Here's my understanding. Speed isn't the strongest ranking signal, and a fast page with weak content won't beat a slower page that answers the question better. But speed affects how people behave on your site. If a page takes too long to load, many visitors leave before they see it, and that hurts leads and sales whatever Google does.

<p dir="ltr">These are the fixes that tend to give the biggest gains for the least work:

<ol dir="ltr">
<li>Compress and resize images. Oversized photos are the most common cause of slow pages.</li>
<li>Use modern formats. WebP or AVIF files are much smaller than old JPEGs and PNGs.</li>
<li>Limit third-party scripts. Chat widgets, trackers and extra fonts add up quickly.</li>
<li>Use caching and a CDN. This helps visitors who are far from your server.</li>
<li>Test on a phone. A page that feels fine on a desktop connection can be painful on mobile data.</li>
</ol>
<p dir="ltr">Speed is one part of White level SEO, which for me means improving a site in ways that follow search engine guidelines: a fast, clear, useful experience rather than tricks. I work on this at Dotmirror, so I'm sharing this as a practitioner.

<p dir="ltr">I'd like to hear from you:



<ul dir="ltr">
<li>What's the biggest speed problem you've fixed on your own site?</li>
<li>Which tool do you use to test it (PageSpeed Insights, Lighthouse, GTmetrix)?</li>
<li>Did a faster site lead to more enquiries or sales, or did you see no change?</li>
</ul>