Modern marketing processes can involve gathering vast amounts of current information from consumers, which may be done without the consumers’ consent. It can also result in serious privacy issues since individual data would be used to post market-specific advertisements, make predictions, and control individual’s purchases, thus eroding privacy.

For more read -https://perfectio.net/the-insidious-proliferation-of-modern-marketing/

Marketers increasingly prioritize ethical data practices, with many adopting privacy-first approaches. Transparency and consumer consent are becoming standard practices, ensuring that data is used responsibly and respectfully